Welch’s Grape Juice

While Welch’s grape juice is one of the best known brands of fruit juice in America, few people today know that Welch’s was initially marketed as a temperance drink, a non-alcoholic substitute for wine in church services.  It was later marketed as a health tonic for its nutritional qualities, and was even claimed to cure Typhoid Fever.

Bottle embossed “Welch’s”



Excerpt from “A History of Wine in America: From the Beginnings to Prohibition” by Thomas Pinney, 1989, pg 385-390.

Excerpt from the “Western Christian Advocate” March 17th, 1897, pg 342.

Excerpt from “Christian Work”, May 6, 1897, pg 720

1906 ad for Welch's Grape Juice

1906 ad for Welch’s Grape Juice

1907 Ad for Welch's Grape Juice

1907 Ad for Welch’s Grape Juice

1911 Ad for Welch's Grape Juice

1911 Ad for Welch’s Grape Juice

1911 print ad for Welch's Grape Juice

1911 print ad for Welch’s Grape Juice

1912 black and white print ad for Welch's Grape Juice

1912 black and white print ad for Welch’s Grape Juice

1912 ad for Welch's Grape Juice

1912 ad for Welch’s Grape Juice

1913 black and white print ad for Welch's Concord Grape Juice

1913 black and white print ad for Welch’s Concord Grape Juice

1913 Ad for Welch's Grape Juice

1913 Ad for Welch’s Grape Juice

1913 black and white print ad for Welch's grape juice

1913 black and white print ad for Welch’s grape juice

1914 black and white print ad for Welch's Grape Juice

1914 black and white print ad for Welch’s Grape Juice

1915 ad for Welch's junior bottle in The Literary Digest, Volume 50 (Google eBook), April 10, 1915

1915 ad for Welch’s junior bottle in The Literary Digest, Volume 50 (Google eBook), April 10, 1915

1924 Welch's Grape Juice Bottle print ad

1924 Welch’s Grape Juice Bottle print ad

 

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About Jessica

I am the supervisor of the analysis of the archaeological collection recovered from the Old Main excavation.
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3 Responses to Welch’s Grape Juice

  1. Jenny Evans says:

    Hello. I read your article about Dr Welch with interest because I have a bottle that is exactly like the one shown above. It only says ‘Welch’s’ on both sides of the 5 1/2″ bottle and nothing else. It has a slight purple tint to it too. Is this bottle from before the Welch’s Grape Juice took over? I think that’s what I read in the article. Any insight to this bottle would be greatly appreciated!
    Thanks, Jenny Evans
    jenny@surfsglobal.co.uk

    • Jessica says:

      Hi, thanks for reading. The company was founded by Thomas Welch, and didn’t meet with much success. Later his son Charles Welch took over the business and gained commercial success. Chances are very high that your bottle is from the time of Charles Welch or after, likely during the first half of the 20th century, after nationwide distribution, but prior to the introduction of plastic bottles sometime after WWII.

  2. Terry Taylor says:

    I have this bottle welchs junior perfect shape whats the worth?

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