Coca Cola, Chicago Bottling Co.

Coca Cola is the most popular soda in the world today, and it owes much of its initial success to the inclusion of two potent chemicals which are its namesake.  These are the kola nut and the coca leaves.  These two stimulants were part of a larger group of nervines, and were popular ingredients in soda fountains beverages served in pharmacies in the late 19th century.

Embossed “Chicago /Trade Mark / Coca Cola / Registered / Bottling Co”


Excerpt from “Fix the Pumps” by Darcy S O’Neil, 2010, pg 9.


Formula for Coca Cola according to “Supplement to Fenner’s complete formulary:
embracing the new chemical, pharmaceutical, and miscellaneous preparations and formulas and information regarding them” by B. Fenner, 1898, page 1637

These stimulating ingredients were marketed as a brain tonic, to cure headaches and improve wakefulness.

Coca Cola, The ideal brain tonic (with Hilda Clark) 1890s


Advertisement from Life Magazine, July to December 1907

However, these chemical stimulants caused some trouble with law makers.

Law proposed by the Senate of Virginia in 1901 to ban Coca Cola because cocaine was one the ingredients.

According to Frederick Allen, author of “Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World” (1999)

In 1891, “The first stirrings of a national debate had begun over the negative aspects of cocaine, and the manufacturers were growing defensive over charges that use of their products might lead to “cocainism” or the “cocaine habit”. The full-throated fury against cocaine was still a few years off, and [Coca Cola Company owner Asa Griggs] Candler and Robinson were anxious to continue promoting the supposed benefits of the coca leaf, but there was no reason to risk putting more than a tiny bit of the coca extract in their syrup.  They cut the amount to a mere trace.

But neither could Candler take the simple step of eliminating the fluid extract of coca leaves from the formula  Candler believed that his product’s name had to be descriptive, and that he must have at least some by-product of the coca leaf in the syrup (along with some kola) to protect his right to the name Coca-Cola.  Protecting the name was critical.  Candler had no patent on the syrup itself.  Anyone could make an imitation.  But no one could put the label ‘Coca Cola’ on an imitation so long as Candler owned the name.  The name as the thing of real value, and the registered trademark was its only safeguard.  Coca leaves had to stay in the syrup.”

Coca was finally removed from the formula in 1929.

Advertisements

About Jessica

I am the supervisor of the analysis of the archaeological collection recovered from the Old Main excavation.
This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s