According to the Notable Names Database “William Colgate came to America with his family when he was a teenager, and settled in Baltimore, where he worked as an apprentice to a soap-boiler. Eventually relocating to New York City, he worked as a candlemaker, and in 1806 he went into business for himself, selling soap, candles, and starch. After several years of financial struggle, William Colgate & Company prospered in the 1820s selling Windsor toilet soaps and Pearl starch. Thirteen years after his death in 1857, the company began selling toothpaste, and in 1893 it introduced toothpaste in a tube.”
- Excerpt from “For Appearance’ Sake: The Historical Encyclopedia of Good Looks, Beauty, and Grooming” by Victoria Sherrow, 2001, pgs 78-79.
Colgate’s Cashmere Bouquet Perfume Ad, 1885
Colgate’s Cashmere Bouquet Perfume Ad, 1886
1890 “Heaps of Roses” advertisement for Colgate soaps and perfume
1899 black and white print ad for Toilet and Shaving Soaps, Perfumes, Sachets, Toilet Waters, and Dental Powder from the Colgate & Co.
Colgate’s Cashmere Bouquet Perfume advertising bookmark, 1900s
Victorian advertisement for Colgate’s soaps and perfumes. 1900s.
1916 Ad for Colgate’s Exquisite Perfumes
1918 World War I ad for Colgate’s line of toiletries
1920 ad for fragrant Florient Flowers of the Orient beauty products, from Colgate & Company.
Colgate’s Florient Flowers Orient Perfume Ad, 1921
Colgate’s Cashmere Bouquet Perfume Ad 1922
Colgate’s Florient Flowers Orient Perfume Ad, 1922
Colgate & Co. Dodge truck, dated 1922.
1925 ad for the Cashmere Bouquet Soap from Colgate and Company. This ad features a painting of “The Rose” by the artist Arthur Rackham.