While Welch’s grape juice is one of the best known brands of fruit juice in America, few people today know that Welch’s was initially marketed as a temperance drink, a non-alcoholic substitute for wine in church services. It was later marketed as a health tonic for its nutritional qualities, and was even claimed to cure Typhoid Fever.
Bottle embossed "Welch's"
Excerpt from "A History of Wine in America: From the Beginnings to Prohibition" by Thomas Pinney, 1989, pg 385-390.
Excerpt from the "Western Christian Advocate" March 17th, 1897, pg 342.
Excerpt from "Christian Work", May 6, 1897, pg 720
